Marketing Officer - Account Opening (Yogyakarta)

Join Dana Purna Investama as a Marketing Officer for Account Opening in Yogyakarta and play a pivotal role in expanding our customer base. This dynamic position offers you the opportunity to drive financial inclusion by introducing innovative banking products to underserved communities. As part of our dedicated marketing team, you will work closely with our sales and customer service teams to ensure a seamless customer experience. Based in Yogyakarta, you will have the chance to make a tangible impact on the local economy while contributing to the growth of a leading financial institution.

In this role, you will be responsible for developing and executing marketing strategies to attract new customers, particularly in the microfinance and small business sectors. You will create engaging content for various marketing channels, including social media, email campaigns, and direct outreach. Additionally, you will conduct market research to identify opportunities for product enhancement and customer satisfaction. With a focus on building strong relationships, you will collaborate with local community leaders and stakeholders to foster trust and loyalty among our customers.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to attract new customers in the microfinance and small business sectors.
• Create engaging content for various marketing channels, including social media, email campaigns, and direct outreach.
• Conduct market research to identify opportunities for product enhancement and customer satisfaction.
• Build and maintain strong relationships with local community leaders and stakeholders.
• Collaborate with the sales and customer service teams to ensure a seamless customer experience.
• Monitor and analyze marketing performance metrics to optimize strategies and achieve targets.
• Assist in the development of training programs for new account opening staff.
• Stay updated with industry trends and best practices in financial marketing.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 2 years of experience in marketing, preferably in the financial services industry.
• Strong understanding of digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and Hootsuite.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Familiarity with Microsoft Office Suite and Google Workspace.
• Knowledge of local banking regulations and financial products.
• Proficient in Indonesian and English.

🛠️ Keahlian

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